Data was harvested during the campaign (see image within this post).  We were most impressed with the great revisit success rate, as well as an average time spent on the site of well over a minute!

The site will remain live, users can continue to monitor their plants growth, or pass the good word on and continue to build the seed community!

See for yourself.

Oh wow!

Launching on March 19th 2010, plant a digital seed at growmythoughts.com, and watch it grow over the period of a month. Skyskraper’s specifically designed algorithm will determine the DNA make-up of each seed, giving it growing characteristics like how big the plant will end up, what colour its flowers will be and how many branches it will have. All DNA information gathered will be taken from the planters email address.

Keep an eye on growmythoughts.com and skyskraper for more – and get ready to plant your digital seed…

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We hope you enjoy.

And never fear, this blog-based site’s older brother still lives and can be revisited anytime for a squint at our archive too.

Skyskraper were commissioned by Flourish Creative to help them produce a very special Christmas project for Google Chrome.

The Brief
Create an animated Advent Calendar, with exclusive illustrated content on each door, run it for 24 days and make it suitable for projection on the side of three 10m high walls at Westfield Shopping Centre, London — in 4 weeks!

The Production
Skyskraper worked closely with the guys at Flourish, providing 3D, illustration, animation and output production services.

The 24 doors were illustrated to show viewers ways that Google Chrome could help and entertain in the run up to Christmas, whether it be last minute shopping ideas, buying a train ticket, social networking or searching for a dancing grandma on YouTube.

The aim was to have the calendar doors map exactly to tiled Westfield facade in order to give the illusion of them opening or retracting into the wall – a technically challenging aspect, but one we overcame by using fixed perspective 3D cameras and some serious measuring calculations.

It was estimated that 1.2 million people would walk past the projections (running from sundown to close of business every night) along the main village entrance of Westfield.

The calendar formed part of a wider Google Chrome campaign developed by Glue and BBH.

The Music Week Awards has a prestigious history stretching across more than three decades. As Music Week magazine enjoys its 50th anniversary this year, the awards celebrated all that is best in the industry.