adidas Originals is launching the first Augmented Reality experience in footwear.
The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighbourhood.
Each month between February and April, they’ll launch a new interactive game within the Neighbourhood and your shoe will be the game controller.
The experience launches on February 10th at www.adidas.com/originals