Based on the units created for Square Enix’s European distribution, we’ve been working to also satisfy the UK media plan, delivering rich media units via Flashtalking for the pre-awareness part of the Supreme Commander campaign. Look out for video and expandable banner updates here soon, once the launch campaign hits online from 1st March.
ICA’s ‘Disgrace’ film event advertising
The task was to create an adaptable online advertising unit, allowing the ICA to constantly update content (whether it be product releases, film showings or other events) via a modular design. The first roll out was for the showings of the film Disgrace starring John Malkovich.
Kingston University online advertising
Online advertising for Kingston University’s Postgraduate Online Open Day. Developed using Papervision3D as a Google gadget ad.
Not DEAD yet!
We’ve just had the latest stats in on the award winning House of the Dead: Overkill poster creator. Its a year old now and people are still using it to create crazy arsed wallapers! With over 50,000 unique users and 13,474 wallpapers created, we are still averaging out at 300 per month.
The glass followers…
Audience, conceived by rAndom International, is an installation consisting of around 64 head-size mirror objects. Each object moves its head in a particular way to give it different characteristics of human behaviour. Some chat amongst themselves, some shy away and others confidently move to grab your attention.
When members of the audience occupy the space, the mirrors inquisitively follow someone that they find interesting. Having chosen their subject, they all synchronise and turn their heads towards them. Suddenly that person can see their reflection in all of the mirrors. They will watch this person until they become disinterested, then either seek out another subject or return to their private chatter. The collective behaviour of the objects is beyond the control of the viewer, as it is left entirely to their discretion to let go of their subject.
