adidas Originals is launching the first Augmented Reality experience in footwear.
The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighbourhood.
Each month between February and April, they’ll launch a new interactive game within the Neighbourhood and your shoe will be the game controller.
Take a look at the results of our design and build for Playlogic’s Obsure: The Aftermath microsite, based on packaging and advertising design from our friends at Fluid.
We’ve just completed the microsite for Miniclip Sushi Go Round, the SouthPeak Games game release.
Based on the Miniclip Flash game of the same name – which is embedded on the game website, as well as it’s original home on Miniclip – the Nintendo DS and Wii games showcase new and improved features, including the option to add your friends to the game with the camera on your DSi, and ability to play with your friends on your Wii!
SEGA’s The House of the Dead: Overkill poster creator won Gold at the Roses Design Awards in October – another accolade for this popular Skyskraper build. A joint collaboration with Fluid, this popular bespoke site also won Best Press Kit at the Leipzig Games Convention in August.
Ideum has developed a 100″ multi-touch, multi-user exhibit table. Created for the Adventure Science Center in Nashville, it allows several people to interact simultaneously with the same program. Made in Flash and GestureWorks – nice!